Best Cruelty-Free Makeup Brands: Your Definitive Guide for 2023

by grace ashi
best cruelty-free makeup brands

Best Cruelty-free makeup brands

Cruelty-free makeup brands have become very popular. With the rise of the vegan and cruelty-free movement, many makeup brands have followed suit by reformulating their products and changing their testing methods. As a result, there are now more cruelty-free makeup brands to choose from than ever before! But with so many options, it can be hard to know where to start. That’s why we’ve put together a list of the best cruelty-free makeup brands, so you can decide which products to buy.

Why Cruelty-Free Makeup Brands are important?

When our plant is in a crisis, it’s important that we remember to take care of neighboring species and do what we can to give back. You can help the animals we share our planet with by buying ethically sourced beauty products from cruelty-free brands. If you want to learn more about the best cruelty-free makeup brands, get ready to shop in the stores listed below.

The cosmetics industry has been undergoing a transformation, with a growing number of consumers seeking products that prioritize sustainability, eco-friendliness, and ethical practices. One significant way to contribute to this movement is by supporting cruelty-free makeup brands. Choosing beauty products that do not engage in animal testing can not only make a statement about one’s values but also directly affect the financial success of companies with conscientious practices.

However, identifying genuinely cruelty-free products can be challenging due to the nuances in brand statements, sourcing of ingredients, and labeling criteria. It’s crucial to understand that vegan products do not always equate to cruelty-free practices, as a product can be made without animal-derived ingredients yet still undergo animal testing during production. Companies like Cover FX offer a range of cruelty-free and vegan makeup products that can be found in popular retailers such as Sephora. To make informed choices, resources like Leaping Bunny provide comprehensive lists of brands that adhere to cruelty-free standards and avoid ingredients from animal-testing sources.

1. Fenty Beauty

Fenty Beauty, created by Rihanna, has become a trailblazer in promoting diversity and inclusion in the beauty world. It is well-known for its extensive range of 50 foundation shades catering to various skin tones and its vegan skincare line, Fenty Skin. Both Fenty Beauty and Fenty Skin adhere to cruelty-free practices, ensuring that no animal testing is conducted on their products or ingredients and that their suppliers do not engage in such testing either. Some popular products from the brand include the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Skin Fat Water Pore-Refining Toner Serum. You can expect to find luxury, high-performing products from this brand, and you can’t miss out on their incredible range of face makeup. If you have sensitive skin, Fenty has one of the best cruelty free foundation. Read more about foundations for acne-prone skin .

2. KVD Vegan Beauty

KVD Vegan Beauty is a renowned brand known for its commitment to cruelty-free and vegan makeup products. Their striking packaging and vibrant colors pay tribute to the founder’s background as a tattoo artist, attracting makeup enthusiasts from various backgrounds. Established as cruelty-free in 2010 and 100% vegan since 2016, KVD Vegan Beauty continues to innovate with remarkable formulas.

Dispelling misconceptions about vegan makeup, KVD Vegan Beauty offers exceptional products like their Tattoo Eyeliner and Everlasting Liquid Lipstick. These high-quality, long-lasting cosmetics prove that vegan beauty can be both effective and stylish, catering to the diverse needs and preferences of makeup lovers worldwide. With KVD Vegan Beauty, you can be confident in your makeup choice as it supports compassionate and sustainable practices.

3. Hourglass Cosmetics

Hourglass Cosmetics, a luxury makeup brand, has recently transformed its formulations and processes to become 100% cruelty-free and vegan. Combining stylish packaging with vegan-friendly ingredients, Hourglass is renowned for its complexion-enhancing products, which have earned a fan base among celebrities like Rosie Huntington-Whiteley.

Some of the brand’s most notable offerings include the Ambient Lighting Palette for a dewy glow, and the Confession Ultra Slim High Intensity Refillable Lipstick that delivers full coverage without compromising on comfort.

Although Hourglass’s parent company, Unilever, still owns other brands that sell in regions where animal testing is required, it remains dedicated to supporting the movement to eradicate this practice by 2023. Enjoy a luxurious and ethical makeup experience with Hourglass Cosmetics.

4. CoverGirl

CoverGirl, a well-known drugstore brand, became entirely cruelty-free in 2018. This significant milestone made it the first makeup brand of its size to receive the prestigious Leaping Bunny certification, which is considered the gold standard in cruelty-free certifications. Achieving this certification is no easy task, as it requires a thorough audit of a brand’s supply chain and ingredients, as well as ensuring ongoing independent audits of the supply chain.

CoverGirl’s cruelty-free status applies to all its products and ingredients, ensuring that they are animal-friendly. The brand is also committed to maintaining its cruelty-free status across all its global markets. While China’s regulations on animal testing for cosmetics often create challenges for cruelty-free brands, CoverGirl has managed to avoid this issue by not selling its products in the country. It is worth noting that CoverGirl’s parent company does operate with other non-cruelty-free brands in countries that require animal testing.

Some popular cruelty-free products from CoverGirl include the Clean Fresh Skin Milk Foundation and the Lash Blast Clean Volume Mascara. These products, along with the rest of CoverGirl’s offerings, demonstrate the brand’s dedication to providing consumers with high-quality, cruelty-free makeup options.

5. Herbivore

Herbivore is a stylish and natural skin-care brand founded by Julia Wills and Alexander Kummerow in their Seattle home in 2011. Their mission is to create luxurious, clean skin care without synthetic ingredients, parabens, fillers, or mineral oils, while also being cruelty-free. The brand focuses on plant-based ingredients to develop top-quality products like the Glamour Beauty Award-winning Lapis Facial Oil and Bakuchiol Retinol-Alternative Serum. Apart from their dedication to clean, eco-friendly formulas, Herbivore’s eye-catching packaging adds to the brand’s appeal.

Herbivore Products of Interest:

  • Herbivore Lapis Blue Tansy Face Oil
  • Herbivore Bakuchiol Retinol Alternative Smoothing Serum

6. Too Faced

Too Faced remains a cruelty-free brand even after being acquired by parent company Estée Lauder in 2016. The brand’s founder, Jerrod Blandino, has confirmed that Too Faced continues to uphold its commitment to producing fun and visually appealing makeup without resorting to animal testing. Additionally, the brand offers an expanding selection of vegan options. Some popular vegan products from Too Faced include their top-selling Better Than Sex Mascara – which sells one tube every 7.5 seconds, and the widely-loved Born This Way Foundation which is available in 35 shades.

7. E.L.F. Cosmetics

E.L.F. Cosmetics successfully offers a budget-friendly range of cruelty-free and vegan beauty products. Their collection spans from natural-looking foundations to vibrant, affordable glitter eye shadows. By replacing beeswax and lanolin with synthetic alternatives, E.L.F. has ensured that their entire line of makeup and skincare remains 100% vegan.

A popular product from E.L.F. is the Sheer Slick Lipstick, providing a subtle, popsicle-stain effect rather than an intense coverage. The brand caters to various preferences and styles, making it a go-to choice for many makeup enthusiasts seeking vegan and cruelty-free options. Some other notable products include the E.L.F. Sheer Slick Lipstick and the E.L.F. Cosmetics 18 Hit Wonders Eyeshadow Palette.

8. Tower 28 Beauty

Established in 2019, Tower 28 Beauty has quickly become a popular choice among Sephora customers. The brand adheres to the European Union’s strict ingredient regulations and prioritizes cruelty-free practices. The founder, who has experienced eczema throughout her adult life, specifically created the products with sensitive skin in mind. As a result, Tower 28 Beauty offers hypoallergenic products that align with the National Eczema Association’s ingredient guidelines.

In addition to its skin-friendly credentials, Tower 28 Beauty is also known for its stylish and spirited packaging. The product range includes appealing and unique offerings such as the non-sticky Shine On Lip Jelly and the Bronzino Illuminating Bronzer. The latter is specifically designed to appeal to individuals who typically shy away from using bronzer, showcasing the brand’s commitment to creating inclusive makeup options.

9. Milani

You might have come across Milani’s popular rose blush on Pinterest, and the good news is that this high-quality drugstore brand is entirely cruelty-free. They even offer several vegan formulations for those who prefer products without animal by-products. While the blush is a standout product, Milani also offers an impressive 2-in-1 Foundation + Concealer. This versatile product provides sheer to full coverage, depending on the application amount.

10. Glossier

Glossier truly lives up to the hype. With an emphasis on creating natural, barely-there makeup, their eyeshadows, blushes, and lip tints provide a subtle touch of color. The adorable packaging only adds to its appeal. The brand holds Leaping Bunny certification, meaning it’s cruelty-free. If you’re curious about Glossier’s top offerings, check out their highly praised Balm Dotcom and Boy Brow, which have garnered a loyal fan base for their exceptional performance. This Cruelt- free brand has built products that centesr ‘no-makeup’ makeup looks. We recommend their Cloud Paint blushes for a bold color or their Balm Dot Com lip balm for soft, dreamy lips.

11. Beauty Bakerie

For those seeking a Black-owned and cruelty-free makeup brand, Beauty Bakerie is an excellent choice. With its dessert-inspired theme, this makeup line has gained the attention of both influencers and renowned celebrities, including Jackie Aina and Beyoncé. The brand’s founder, Cashmere Nicole, is a single mother and breast cancer survivor who managed to fuse whimsical packaging with impressive, long-lasting formulas.

Among the top products from Beauty Bakerie are the baking powders, which cater to a broad variety of skin tones. Additionally, the Matte Lip Whips are highly recommended for those wanting to expand their makeup collection.

Nicole’s entrepreneurial journey began when she was just eight years old, learning from library books and developing product ideas. After prioritizing her daughter’s education, she returned to her entrepreneurial pursuits and dedicated her energy to Beauty Bakerie, inspired by her fondness for sweet treats. The brand has been recognized on Beyoncé’s website for championing women of color and supporting children through its Sugar Homes program, which contributes a portion of each sale to selected orphanages.

The company made headlines when it became the first in the cosmetics industry to label its shades from darkest to lightest with the release of its 58-shade Cake Mix Foundation. This innovative approach and the foundation itself received high praise from customers and beauty experts alike. To achieve a flawless look, combine the Cake Mix Foundation with their popular Flour Setting Powder, available in multiple shades for an airbrushed, pore-minimizing finish.

12. Urban Decay

In the mid-1990s, Wende Zomnir introduced a collection of nail polishes and lipsticks that catered to those who desired a break from the typical nude and light pink shades. This led to the birth of Urban Decay, which has since become a favored brand among beauty aficionados around the world. It is likely that many own at least one of their iconic Naked Palettes. A key aspect of Urban Decay’s appeal is its commitment to cruelty-free products, without compromising on quality. However, it’s worth noting that their parent company, L’Oréal, manages other brands sold in countries with mandatory animal testing. Some popular products from Urban Decay include the Naked Honey Eyeshadow Palette and the Naked Cherry Eyeshadow Palette.

13. InnBeauty Project

InnBeauty Project is a recently established brand that perfectly caters to the Gen Z audience. Its vibrant neon packaging is not only eye-catching, but it also reflects the brand’s core values. InnBeauty Project is dedicated to inclusivity in its imagery and offers clean, cruelty-free, and vegan products. Additionally, the company adopts a plastic-negative approach by collaborating with external organizations to eliminate more plastic waste than it generates.

The brand’s skincare products truly stand out. The Slushy Serum Moisturizer Crush rejuvenates the skin, while the Glaze Lip Oils offer a divine scent. InnBeauty Project demonstrates its commitment to creating products that not only look impressive but also hold a strong environmental and ethical stance.

 14. Melt Cosmetics- 100% Vegan and Cruelty-free

Melt Cosmetics is one of the best cruelty-free makeup lines on the market. Their products are made with quality ingredients and are 100% vegan. They offer a wide range of products that meet your needs, from foundations to eyeshadows. Their prices are reasonable, and their customer service is excellent. I highly recommend Melt Cosmetics to anyone looking for a great cruelty-free makeup brand.

15. Milk Makeup

Milk Makeup is one of the best cruelty-free makeup brands leading the market. Their products are marketed with innovative packaging that speeds up application, makes them easier to travel with, and more. And all this is cruelty-free.  This brand is 100% vegan and uses only the finest ingredients in its products. Additionally, all of MILK MAKEUP’s products are free from animal testing. What sets MILK MAKEUP apart is its commitment to being a truly sustainable and eco-friendly brand. All its products are made with recyclable packaging, and the company even offsets its carbon emissions. Plus, MILK MAKEUP is a PETA-certified cruelty-free brand, so you can be sure that no animals were harmed in the making of its products.

16. Sugarpill Cosmetics

Sugarpill Cosmetics is a cruelty-free makeup brand you can trust. Their products are made with high-quality ingredients and are never tested on animals. They offer a wide range of products, including eyeshadows, lipsticks, and blushes. Their products are also affordable, so you can get a great deal on cruelty-free makeup without breaking the bank.

17. Physicians Formula

Physician formula is a cruelty-free drugstore makeup brand. This brand offers a wide range of products free of harmful chemicals and animal testing. Their products are also affordable, making them a great option for budget-conscious shoppers. In addition, Physicians Formula is committed to environmental sustainability, and its products are made with recyclable packaging. If you’re looking for a great drugstore cruelty-free makeup brand, check out Physicians Formula! They also make cruelty-free foundation.

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